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Valley Dream Farms
Valley Dream Farm is 800 acres of land located in the Smokey mountains of Knoxville Tennessee that specializes in raising grass-fed lamb and organically manage hops for Clinch River Brewery in Norris Tennessee. While Valley Dream Farms main service was managing hops, as the business was growing they desired to have a logo that represented the diversity of their services. One of the challenges I faced developing their logo was not creating a generic design while I simplified their logo.
Design Solution
For the Valley Dream Farm I utilized an emblem shape with rounded corners combined with a easy to ready font to give the design a soft simplistic approach. Within the emblem the hills and hop plant directs the eye to the most important features of the business.
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