Student Success Center
The Hub, is the Center for Student Success on Lee University’s campus in Cleveland TN. The Hubs office meets a broad array of student needs by centralizing key department for career development into one location.
The office sought to develop new ways to connect and support the campus body while students and staff learned how to navigate their new Covid-19 restrictions. The Hub looked to implement their new Identity design into promotions while also organizing resources to build recognition on campus and grow engagement.
During my time as their Marketing Coordinator, I took initiative to find ways that would effectively communicate the Hubs identity and build engagement through social media and resources distributed.
Their stationary resources lacked a cohesive design, similarly the social media platforms had irregular post that didn’t reflect the Hubs new identity. The first project I did was create a style guide to be implemented into the various ways they communicate to students.
Design Implementation
+ Brand Development
After creating the style guide, I started to implemented the Hubs identity into their hand outs, posters, and online resources. By updating resources to establish a cohesive design, their office became easily recognizable on campus and can continue building more awareness and traffic to their social media platforms.
